for immediate release
December 19, 2005


RECENT RESEARCH SUPPORTS AGE-OLD SAUERKRAUT TRADITION SAUERKRAUT EATEN ON NEW YEAR’S PROVIDES HEALTHY GOOD LUCK IN 2006

BEAR CREEK, WIS.––A recent surge in media buzz surrounding sauerkraut has caused the
largest sauerkraut producer in the world to brace itself for an incredible new year.

The Great Lakes Kraut Company––the maker of America’s leading brands of sauerkraut,
Krrrrisp Kraut and Silver Floss––says consumer interest in sauerkraut is at an all-time high
because of recent studies showing that sauerkraut fights cancer, and may even combat
avian flu.

“The tremendous media coverage about the health benefits of sauerkraut has nearly tripled
traffic to our web site, www.krrrrispkraut.com,” said Ryan Downs, the co-owner of the family-
owned Great Lakes Kraut. “Given the added interest, our company is doing everything possible
to make sure consumers have plenty of sauerkraut to bring good luck this New Year’s holiday.”

Eating sauerkraut on New Year’s Day is a long-held tradition that’s believed to bring good luck
throughout the upcoming year. The tradition also brings Great Lakes Kraut an annual spike in

Celebrate the New Year with Sauerkraut

sales, increased web site traffic, and consumer questions. “Our customer service department
was inundated with questions and requests for sauerkraut recipes last year,” Downs said. “This
year we’re ready. We’ve produced more than 170,000 tons of sauerkraut to meet the increased
demand. We’re continually updating our web site to answer consumer questions, and we’ve just
added several new recipes to provide sauerkraut connoisseurs plenty of options for preparing
this traditionally lucky food.”

Great Lakes Kraut is the largest sauerkraut producer in the entire world. With manufacturing
facilities in Bear Creek and Shiocton, Wis., and Shortsville, N.Y., Great Lakes Kraut
manufactures America’s leading brands of sauerkraut, Silver Floss and Krrrrisp Kraut––the
official sauerkraut of Lambeau Field. For more sauerkraut information and recipes, visit
www.krrrrispkraut.com.

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MINI REUBEN KRRRRISP KRAUT SANDWICHES

18 oz. corned beef, chopped
24 oz. Swiss cheese, diced
1 pkg. (2 lb.) Krrrrisp Kraut® sauerkraut, drained
1 bottle (16 oz.) Thousand Island dressing

Mix all ingredients and cook in slow cooker for approximately 1 – 1 1⁄2 hours or until cheese is
melted. Stir and serve over cocktail ryes.


Editor’s Note: Interviews with Ryan Downs may be arranged by contacting Sheree Rogers
at 920.435.9800, or srogers@beinfused.com.