for immediate release
September 20, 2005

TEXANS CELEBRATE OKTOBERFEST WITH SAUERKRAUT

BEAR CREEK, WIS.– As September draws to a close, people across the state of Texas are
hanging up their cowboy hats, donning their lederhosen, and preparing their favorite sauerkraut
dishes for the greatest of all German heritage celebrations, Oktoberfest. And with 17.5 percent
of the Texas population having German ancestors, it’s not surprising that the Lone Star State is
gearing up to enjoy sauerkraut this fall.

“Texans are huge fans of sauerkraut,” said Ryan Downs, co-owner of the Great Lakes Kraut
Company, the producer of Silver Floss/Bush’s Best, the #1 sauerkraut sold in Texas. “With the
Oktoberfest celebration in Fredericksburg from September 30 to October 2, New Braunfels’
Wurstfest scheduled for November 4 to 13, and the various other German celebrations
throughout the state, we expect a peak in sauerkraut consumption over the next couple of
months.”

Downs explained that German dishes made with sausages and sauerkraut are the standard fare
during Oktoberfest, but many people are finding new ways to add the health benefits of this
cancer-fighting German favorite to contemporary dishes. Sauerkraut is becoming popular in
dishes like salads and pizza, and even in Texas favorites like salsa and chili.

Celebrate Oktoberfest with Sauerkraut

“We posted our favorite recipes, including Salsa Olé and Surprise Chili, on our web site,
www.silverfloss.com,” said Downs. “Try these recipes during Oktoberfest, or experiment and
create a new sauerkraut recipe of your own. And feel free to e-mail your new recipes to us via the
‘contact us’ page on our web site. We’d love to try them!”

With facilities in Shortsville, N.Y., Shiocton, Wis., and Bear Creek, Wis., Great Lakes Kraut
produces sauerkraut in the world’s finest cabbage growing areas. Great Lakes Kraut has
produced sauerkraut since 1900 and today manufactures the America’s leading brands of
Sauerkraut, Silver Floss/Bush’s Best and Krrrrisp Kraut. For company information and delicious
sauerkraut recipes log on to www.silverfloss.com.

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Salsa Ole
Ingredients

• 1 can (15 oz.) black beans, drained and rinsed
• 1/2 cup packed Sliver Floss/Bush’s Best sauerkraut
• 1/3 cup fresh cilantro, chopped
• 1 can (4 oz.) green chilis, chopped
• 2 tbsp. lime juice
• 2 large tomatoes, seeded and chopped
• 1/4 cup green onions, finely chopped
• Tortilla chips

Drain, rinse, and chop sauerkraut. In medium mixing bowl, combine all ingredients, stirring well.
Cover and refrigerate at least 2 hours before serving. Serve with tortilla chips.
Makes 10 servings
--

Surprise Chili
Ingredients

• 1 tbsp. olive oil
• 1 lb. lean ground beef
• 1 1/2 cups chopped onion
• 2 cloves garlic
• 1 can (28 oz.) crushed tomatoes
• 1 can (14.4 oz.) Silver Floss/Bush’s Best sauerkraut
• 1 can (15 oz.) pinto beans
• 1 can (14 oz.) low-sodium beef broth
• 3 to 4 tbsp. chili powder
• 1/4 tsp. pepper

Heat oil in 3-quart saucepan. Brown meat, onions and garlic. Drain. Stir in remaining
ingredients. Bring to boil. Reduce heat to low. Simmer, partially covered, for 25 to 30 minutes.
Makes 4 to 6 servings


Note to Editors: High resolution electronic images of Salsa Olé are available by e-mailing
Sheree Rogers at srogers@beinfused.com, or calling 920.435.9800.